The journey of diamond Masala began in the year 1986 as the brain child of the founder Late Mr. Badruddin Satani & his son, Mr. Abbas Satani (Kirtibhai), the Managing Director. Back in 1986, based in Ahmedabad, observing the market of adulterated spices and understanding the need of purity, the founders decided to serve quality to every household dish. This developed the foundation of the first ever retail shop with the name, M/S Kirti Food Products. With this inspiration, the company, Kirti Masala Processes Pvt. LTD operates two brands namely, Diamond Masala & Vijay Masala and serves the best quality whole, blended & ready to cook spices with the best technology and premium quality aiming to make our customers’ delicacies special.